One flat rate. No overage surprises.
Every plan includes a 7-day free trial and is billed through Shopify — no separate invoice, no per-conversation fees.
Starter
Add AI support to your Shopify store today.
- 2,000 AI replies / month
- Unlimited products & pages trained on
- Product Q&A from your catalog
- Store policies & FAQ knowledge base
- Widget on storefront — no code
- Order status tracking
- Contact form & lead capture
- Gmail, WhatsApp & Telegram inboxes
- 30-day analytics
Growth
Deeper analytics, CSAT insights, and revenue attribution.
- 5,000 AI replies / month
- Everything in Starter, plus:
- Full-height, full-screen chat mode
- Customer memory — remembers shoppers
- Live inventory awareness
- Revenue attribution dashboard
- Customer notes & tags saved to Shopify
- Cancellation intake flow
- 90-day analytics — CSAT, sentiment, sources
- Zapier integration
Pro
Every Caro feature, for scaling single-store merchants.
- 15,000 AI replies / month
- Everything in Growth, plus:
- Sales agent — cart recovery, proactive recommendations, coupons, checkout links
- AI re-ranking for higher answer accuracy
- Custom API tools
- Developer REST API access
- 180-day analytics
Every plan, side by side
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| AI replies / month | 2,000 | 5,000 | 15,000 |
| Connected stores | 1 | 1 | 1 |
| Products & pages trained on | Unlimited | Unlimited | Unlimited |
| Order status tracking | |||
| Full-height, full-screen chat mode | |||
| Live inventory awareness | |||
| Customer memory | |||
| Revenue attribution | |||
| Sales agent — cart, coupons & proactive recommendations | |||
| Custom API tools | |||
| Analytics history | 30 days | 90 days | 180 days |
Pricing & billing FAQ
How does billing work?+
Caro is billed entirely through Shopify's app billing — it appears on your regular Shopify invoice alongside your theme and other app charges. We never charge your card directly.
Do I need a credit card to start the trial?+
No. Shopify collects your billing approval upfront, but nothing is charged until the 7-day trial ends. Uninstall before then and you pay nothing.
What counts as an AI reply?+
Each response Caro generates to a shopper counts as one reply — whether it comes through the storefront widget, Gmail, WhatsApp, or Telegram. Your own team's replies never count.
What happens if I go over my AI reply limit?+
We'll notify you before you hit your limit so you can upgrade. Caro never charges a surprise per-reply overage fee.
Can I switch plans later?+
Yes, upgrade or downgrade anytime from the Billing page inside Caro. Changes take effect immediately and Shopify prorates the difference.
Is the Sales agent a separate purchase?+
No — it's included automatically on Pro. There's no add-on to buy or extra step to enable it.
Can I cancel anytime?+
Yes. Uninstall from your Shopify admin whenever you like — billing stops immediately, with no cancellation fee.
What happens to my data if I uninstall?+
Caro's access to your store is revoked instantly, and your store data is permanently deleted within 30 days, per our GDPR compliance webhooks.